Building a Digital Future

Awards & Recognitions


Logo - Best Awards
  • Silver

    User Experience / Optimising

  • Bronze

    Digital Products / Transactional Services & Utility

  • Bronze

    User experience / Empowering

  • Bronze

    User experience / Innovating


Logo - Indigo Awards
  • Silver

    Digital Design - UX and UI - Apps

  • Silver

    Digital Design - UX and UI - Digital Tools and Utilities

  • Silver

    Mobile Design - UX, Interface & Navigation

  • Bronze

    Mobile Design - Mobile App


Our Work


PlaceMakers had a strong desire to lead the industry into a digital future, starting with a new mobile app for their trade customers to use alongside their call centre, branch sales, and service channels.

The Results

In the first 54 days of launching, the app acquired:





Processed orders


In revenue


Impact Story PlaceMakers - Stacked phones
  • The user testing feedback from real builders and frontline staff focussed the delivery team on the features that needed to be prioritised and allowed for rapid improvement.

  • The pilot rollout had minimal changes due to Apolinar’s work in engaging customers and validating the Human Experience during the first week of our engagement, saving PlaceMakers time and money.

  • Post-COVID-19, the app is helping PlaceMakers continued success by allowing trade customers to order and manage fulfilment, including contactless pick-up and delivery, and has become critical to the ongoing success of both PlaceMakers and their customers' businesses.

  • The app gained full support from PlaceMakers franchise owners, who were critical to driving user acquisition. “…the best thing we have had since I have been here.” (PlaceMakers Mt Wellington)

  • The prototype was used to align stakeholders and proceed straight into the software development stage.

“Apolinar has created a powerful but simple experience for builders to engage with our products.“

Ritesh Patel | General Manager Digital and Transformation, Fletcher Building



How we did it

Working closely with Fletcher Distribution as a trusted Human Experience partner, in just three weeks we:


  1. Assessed and analysed PlaceMakers’ existing strategy, research and insights.

  2. Facilitated a Co-Design Sprint, using design-thinking workshops to challenge the team to reimagine a new mobile Human Experience for PlaceMakers’ trade customers.

  3. Delivered an interactive prototype for the new mobile app in a day.

  4. Conducted 15 end-user interviews with trade customers and frontline staff at multiple PlaceMakers branches to get feedback and validate the decisions made in the workshops, and to help refine the prototype for an improved Human Experience of the technology.

  5. Apolinar set up a DesignOps pipeline, Digital Style Guide and produced high-fidelity designs, which developers used to commence development within two weeks of the Co-Design workshop.

  6. Continued to support the product and software development team throughout the project as new and changed features were prioritised.


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